I'm a Lady Gaga Fan. When I was a kid in the 70's I loved Frakenstein, The Wolfman, and Dracula. Later I grew to enjoy spooky heavy metal like Black Sabbath, Slayer, and Judas Priest.
It is fascinating how the Religion and the Occult can be used to influence people. After university I was a hard-kore Evangelical Atheist for thirty years, so I pretty much ignored or ridiculed this stuff. With age I realized what I was missing, so now I'm studying it.
Vigilant Citizen is a website which examines occult influences in popular culture. VC has a Christian fundie flavor, so that caveat must be factored into their analysis. Here they do an interesting deconstruction of Lady Gaga's commercial for her new perfume called Fame.
Great analysis. They always see metaphors and symbologies I miss.
Here is the commercial. You are looking at probably a half-million dollars worth of computer graphics and artistry. World-class media. This young lady is a total Pro.